STRATEGY ANALYTICS: Car makers ignore $1.7Billion iPod & MP3 opportunity; Over 70 percent of new car buyers own or intend to buy MP3 player.

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M2 PRESSWIRE-3 April 2006-Strategy Analytics, Inc.: STRATEGY ANALYTICS: Car makers ignore $1.7Billion iPod & MP3 opportunity; Over 70 percent of new car buyers own or intend to buy MP3 player(C)1994-2006 M2 COMMUNICATIONS LTD RDATE:03042006 Boston, MA - The new Strategy Analytics automotive consumer report, "Automotive Consumer Survey - Opportunity Implications for Automotive Multimedia and Information," shows that 47 percent of new car buyers across the US, UK, Germany and France already own an iPod or MP3 player, and that 35 percent are planning to buy a digital music player within the next year.

Yet, 48 percent are not currently interested in an iPod interface when they buy their next new car. Over a third of new car buyers who own MP3 players want to...