M:Metrics: what ails the mobile games industry?; Consumers bemoan selection, and pricing, M:Metrics prescribes more effective marketing and merchandising.

M2 Presswire, May, 2006

M2 PRESSWIRE-3 May 2006-M:Metrics: M:Metrics: what ails the mobile games industry?; Consumers bemoan selection, and pricing, M:Metrics prescribes more effective marketing and merchandising(C)1994-2006 M2 COMMUNICATIONS LTD RDATE:02052006 SEATTLE and LONDON - With E3 on the horizon, mobile gaming finds itself in the spotlight, with even Paris Hilton getting into the game.

But despite Hilton's proclamation that, "mobile gaming is hot right now," the audience for downloaded mobile games is stagnating. M:Metrics, the mobile market authority, has found that pricing, choice ...