Strategy Analytics Unravels The Mysteries Of Connected Digital Lifestyle Behavior; Latest Segmentation Model Finds "Youth Market Is Dead".

0 Comments | M2 Presswire, September, 2006

M2 PRESSWIRE-13 September 2006-Strategy Analytics, Inc.: Strategy Analytics Unravels The Mysteries Of Connected Digital Lifestyle Behavior; Latest Segmentation Model Finds "Youth Market Is Dead"(C)1994-2006 M2 COMMUNICATIONS LTD RDATE:13092006 Boston, MA - Marketing concepts, such as "the youth market" and "baby boomers," are redundant in a world of connected digital lifestyles, according to "Goodbye Youth, Hello Technosumers: Effective Segmentation For The Digital Connected Lifestyle," the latest research from the Digital Consumer Practice at Strategy Analytics.

The report identifies six distinct Connected Consumer market segments, ranging from "Affluent Technostyles" to "Practical Mainstreamers," and provides in-depth profiles of each group according to...