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"Cookies and Cookie Bars - US" by Mintel International Group Ltd.
0 Comments | M2 Presswire, September, 2006
M2 PRESSWIRE-21 September 2006-MarketResearch.com: "Cookies and Cookie Bars - US" by Mintel International Group Ltd.(C)1994-2006 M2 COMMUNICATIONS LTD RDATE:20092006 This report covers packaged cookies that are ready for consumption and available through retail outlets such as grocery stores, convenience stores, mass merchandisers, and drugstores.
Cookie bars are typically larger than cookies and individually wrapped. These bars are differentiated from other snack bars in that they have a marketing approach towards the cookie consumer. Mintel finds that the cookie market is challenged on several fronts. Concern for healthy eating, rising energy costs, and company restructuring have all had a negative effect on total cookie sales. While some segments have...
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