STRATEGY ANALYTICS: Unlikely Tech Consumers Poised to Leap Great Divide; Segmentation Study Highlights High-Tech Wannabes.

0 Comments | M2 Presswire, November, 2006

M2 PRESSWIRE-7 November 2006-Strategy Analytics, Inc.: STRATEGY ANALYTICS: Unlikely Tech Consumers Poised to Leap Great Divide; Segmentation Study Highlights High-Tech Wannabes(C)1994-2006 M2 COMMUNICATIONS LTD RDATE:07112006 Boston, MA - A new Strategy Analytics study of the habits of 5,000 US and European technology consumers, "Applied Consumer Analytics," highlights the impact of digital lifestyle factors on determining actionable market segments.

One growing segment identified in the study is the "Challenged Consumers" category, whose digital appetites drive a higher level of spending than their incomes might suggest. Their demographics alone might cause this group to be overlooked, but closer inspection shows them to be in the middle of a "great...