Esther Dyson to speak at mashup* on Advertising 2.0.

0 Comments | M2 Presswire, December, 2006

M2 PRESSWIRE-13 December 2006-etribes: Esther Dyson to speak at mashup* on Advertising 2.0(C)1994-2006 M2 COMMUNICATIONS LTD RDATE:13122006 Esther Dyson will speak today at the etribes-sponsored mashup* event, entitled Advertising 2.0, at Lloyds of London. The CNET Editor-at-Large and an early investor in successful companies such as Flickr, Technorati, meetup.com and Midentity will give her views on the rise of new media advertising as it becomes more targeted, personalised, integrated and viral.

This, the fourth in the etribes-sponsored mashup* series, will also include contributions from David Burrows (Head of Ad Technology, Yahoo), Russell Fradin (Co-founder & COO, Adify) and Alex Marks (Head of UK Trade Marketing, Microsoft Digital Advertising...