Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France.

0 Comments | M2 Presswire, January, 2007

M2 PRESSWIRE-11 January 2007-Amobee Media Systems: Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:11012007 LONDON/SAN FRANCISCO - Amobee Media Systems today announced that it has launched a commercial mobile advertising trial with Orange in France - the first such trial to take place in France.

Orange France is using Amobee's Media System to test the business model behind using advertising to help fund mobile content and entertainment services. Subscribers are offered the option of downloading a game from leading games publisher Filao at a reduced price or for free, if they accept advertising...

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