'Was' pricing by bicycle retailer incorrect.

0 Comments | M2 Presswire, January, 2007

M2 PRESSWIRE-19 January 2007-ACCC: 'Was' pricing by bicycle retailer incorrect(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:19012007 A Western Australian bicycle retailer, Merja Pty Ltd, trading as Morley Cycles, has admitted it misrepresented potential savings available to consumers when advertising the sale prices of its bicycles.

In an 8 page colour catalogue distributed in some Perth suburbs in October 2006, Morley Cycles advertised the sale of a number of different styles of Mongoose and Gemini bicycles at specified prices. The catalogue advertised a "was" price and a lower sale price for the bicycles. The Australian Competition and Consumer Commission was concerned that Morley Cycles had advertised the "was" price when it had not sold any bicycles at...