"Wireless Carriers Are Missing Out on Generation M" by Yankee Group.

0 Comments | M2 Presswire, February, 2007

M2 PRESSWIRE-20 February 2007-MarketResearch.com: "Wireless Carriers Are Missing Out on Generation M" by Yankee Group(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:20022007 With their mass-market approach, US wireless carriers are missing a lucrative opportunity to tap into Generation M: the post-1970 generation caught between Generation X and Generation Y that is loosely characterized by various attributes such as media, marketing, millennium, multitasking and a focus on me, myself and I.

To this list, Yankee Group adds one more defining M mobility. Consumers in the 18 to 34 age range have grown up with mobile connectivity. The younger end of the spectrum is the first group of consumers for whom mobile devices will be their primary access point not only to...