"Hollywood Embraces DVD Burning for Movie Downloads" by Yankee Group.

M2 Presswire, February, 2007

M2 PRESSWIRE-20 February 2007-MarketResearch.com: "Hollywood Embraces DVD Burning for Movie Downloads" by Yankee Group(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:20022007 For fear of piracy, Hollywood studios have been reticent to allow consumers to burn download-to-own (DTO) movies to DVD, blocking consumers from using their DVD players to watch downloaded movies on their TV.

As a result, the DTO market for online video stores such as Movielink, CinemaNow, Google and Amazon has been limited. Seeking to overcome this hurdle is Sonic Solutions with its Qflix solution. At the 2007 Consumer Electronics Show (CES), Sonic Solutions unveiled-with the Hollywood studios approval-Qflix, a system for adding a digital lock to DVDs burned in a PC DVD drive or at a retail...