Ribena Vitamin C claims 'may have misled consumers'.

0 Comments | M2 Presswire, March, 2007

M2 PRESSWIRE-21 March 2007-ACCC: Ribena Vitamin C claims 'may have misled consumers'(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:21032007 Claims about the Vitamin C content of Ribena blackcurrant fruit drink products* may have misled consumers, its manufacturer GlaxoSmithKline Australia Pty Limited, has admitted.

"It has self-reported the discrepancies to the Australian Competition and Consumer Commission and provided court enforceable undertakings," ACCC Chairman, Mr Graeme Samuel said today. "On the basis of information provided by GSK Australia, the ACCC was specifically concerned that the following representations may have misled consumers: * representations on the nutrition information panel of Ribena Ready to Drink fruit drinks that claimed the...