LBC repositions for a bigger conversation; Chrysalis Radio is repositioning LBC 97.3 FM as "London's Biggest Conversation".

0 Comments | M2 Presswire, April, 2007

M2 PRESSWIRE-2 April 2007-LBC: LBC repositions for a bigger conversation; Chrysalis Radio is repositioning LBC 97.3 FM as "London's Biggest Conversation"(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:03042007 Highlighting the station's delivery of entertaining and conversational radio programming, LBC which originally stood for London Broadcasting Company, will now mean "London Biggest Conversation".

To be used on-air and in other marketing activity, the new branding emphasises the close relationship LBC enjoys with its audience through engaging, compelling and accessible content. New research commissioned by LBC reveals the station compares to MySpace and YouTube in the way that listeners actively engage with presenters and programmes to generate original...