Delta charts flight plan for a 'brand' new era; Updated brand signals Delta's confident emergence, renewed focus on global customer service.

0 Comments | M2 Presswire, April, 2007

M2 PRESSWIRE-30 April 2007-Delta-Air: Delta charts flight plan for a 'brand' new era; Updated brand signals Delta's confident emergence, renewed focus on global customer service(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:30042007 ATLANTA - Delta Air Lines today unveiled its updated corporate brand - a striking three-dimensional, red "Widget" icon flying across a blue background - that reflects the company's successful transformation into a highly differentiated, customer-focused airline.

The updated brand, the result of months of employee and customer research, will appear on more than 900 Delta and Delta Connection aircraft, in more than 300 airports, on Delta's award-winning delta.com Web site, and in all advertising and printed material. Delta rolled out...