Mobile operators must act now to capitalise on predicted $4.6bn MobileInstant Messaging market; New report from Strategy Analytics and Colibria suggests operator MIM services could capture over 75% of mobile IM market.

0 Comments | M2 Presswire, May, 2007

M2 PRESSWIRE-23 May 2007-Colibria: Mobile operators must act now to capitalise on predicted $4.6bn MobileInstant Messaging market; New report from Strategy Analytics and Colibria suggests operator MIM services could capture over 75 of mobile IM market(C)1994-2007 M2 COMMUNICATIONS LTD RDATE:23052007 London - Operators could lose out on a majority hold of the emerging Mobile Instant Messaging (MIM) market despite their loyal SMS communities if they do not act now.

Messaging revenue accounts for up to 80 of operators' data revenues, with person-to-person SMS generating $56 billion in 2006 alone. However, operators need to drive the up take of new generation services now to retain their hold on the evolving messaging market according to a new report from...