"Measurement vs. Analysis: Part 1 and 2: Why You Should Be Tracking Customer Behavior Online" by Yankee Group January 2008.

0 Comments | M2 Presswire, January, 2008

M2 PRESSWIRE-9 January 2008-MindBranch: "Measurement vs. Analysis: Part 1 and 2: Why You Should Be Tracking Customer Behavior Online" by Yankee Group January 2008(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:08012008

Companies of every size continue to struggle with what it means to be successful online. But how can online success be defined? Is it enough to drive traffic to the Web site? Or is success defined by revenues generated at the site and return on the massive investments put into corporate Web efforts? During the dot-com heyday, site success was simply equated with site traffic. If a site was heavily visited and ranked highly according to Web measurement firms, it was deemed successful. In the post-heyday downturn of the past year, corporate...