UKInternet traffic to BBC iPlayer increases 14-fold.

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M2 PRESSWIRE-9 January 2008-Hitwise: UKInternet traffic to BBC iPlayer increases 14-fold(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:09012008

London -- Hitwise, the leading online competitive intelligence service, today reveals that UK Internet traffic to the BBC's iPlayer website increased 14-fold between the weeks ending 8 December 2007 and 5 January 2008. The online catch-up TV service ( www.bbc.co.uk/iPlayer) ranked as the 80th most visited website in the UK for the week ending 5 January 2008, having peaked at number 62 on New Year's Day.

"The BBC heavily promoted iPlayer on TV and in the press over the Christmas period and it seems to have paid off," commented Robin Goad, Hitwise UK Director of Research. "Searches for iPlayer' increased...