"Price Management and Profit Optimization: From Planning to Execution" by Yankee Group January 2008.

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M2 PRESSWIRE-16 January 2008-MindBranch: "Price Management and Profit Optimization: From Planning to Execution" by Yankee Group January 2008(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:15012008

Executive Summary: One of the most critical drivers of maximizing profit is setting the right price and properly executing it. The payoff is significant. Yet pricing remains one of the unexplored and untapped levers to managing profit in today's corporations. The pricing challenge is a universal problem that confounds executives across industries. The main reasons price management hasn't been smarter or more effective are twofold: 1) Pricing is a complex process that needs to factor in numerous variables' from changing demand, to competitor prices, to supply...