Strategy Analytics on HD-DVD: Blu-ray Wins Battle, Not War; Blu-ray Disc Player Sales To Reach 100 Million By 2012.

0 Comments | M2 Presswire, February, 2008

M2 PRESSWIRE-19 February 2008-STRATEGY ANALYTICS: Strategy Analytics on HD-DVD: Blu-ray Wins Battle, Not War; Blu-ray Disc Player Sales To Reach 100 Million By 2012(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:19022008

London, England -- Blu-ray Disc's victory over HD-DVD is the first battle in a much longer struggle, according to Strategy Analytics. A major challenge lies ahead if the industry is to persuade hundreds of millions of DVD owners that they should switch to a completely new format. DVD players costing less than $100 can already offer HD-like video quality through upscaling techniques. The industry must now unite behind a major promotional campaign to push Blu-ray Disc as the preferred optical disc standard for the high definition age.

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