Consumer Research Welcomes Reverse Logistics For E-Tail; "2 Way ePOD" Would Increase Sales And Customer Satisfaction.

0 Comments | M2 Presswire, March, 2008

M2 PRESSWIRE-31 March 2008-ZETES INDUSTRIES: Consumer Research Welcomes Reverse Logistics For E-Tail; "2 Way ePOD" Would Increase Sales And Customer Satisfaction(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:31032008

According to recent research conducted by Zetes Ltd, the auto ID solution specialist, consumers would buy more goods online if retailers gave them the option to have any unwanted goods collected directly from their homes or workplaces.

The survey, which was conducted in March 2008 by YouGov from a sample of over 2100 adults from across Britain, found that on average, 71% of consumers believed retailers should be giving them the option to return goods via a collection from their home or workplace instead of forcing them to queue at...