"Wireless Phone Data and Entertainment Services" by Consumer Electronics Association April 2008.

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M2 PRESSWIRE-4 April 2008-MindBranch: "Wireless Phone Data and Entertainment Services" by Consumer Electronics Association April 2008(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:03042008

It is safe to say cellular phones are part of mainstream America. In fact, CEA estimates that 81% of American households own a wireless phone. Given the market saturation, service providers are looking for new services and features to grow (and maintain) their customer base. In order to have a deeper understanding of the market opportunities for wireless services, CEA conducted this study to answer the following questions: how aware and interested are wireless consumers in data and entertainment services? What are the current subscription levels for data and...