Small business can cast wider net online; Extra effort pays off for search ads, free links.(BUSINESS)

0 Comments | Washington Times, The, June, 2006

Byline: Dan Caterinicchia, THE WASHINGTON TIMES Small businesses are exploring ways to grow online via Internet advertising and using techniques to rise through the ranks of search-engine queries. Placement in localized Internet classifieds and directories is still the most popular method of online advertising, but more savvy and aggressive companies can branch out to target global customers, said Emily Riley, advertising and marketing analyst for JupiterResearch in New York.

Getting free links on reputable sites such as Google can be time-consuming, and buying key words for ads from the search engines takes time and money. But such links can help a skateboard shop in Southern California, for instance, market to potential customers based on their age or...

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