Father figures; TV turns head of family into a bumbling fool.(NATION)(CULTURE, ET CETERA)

Byline: Andrea Billups, THE WASHINGTON TIMES

Todd Wasserman knew he had touched a nerve when he saw the enormous number of responses from readers.

As editor of Brandweek, a New York-based magazine that covers the nation's marketing industry, Mr. Wasserman penned a column in November bemoaning the treatment of fathers in advertising.

The dad-as-buffoon and the anti-father imagery seemingly permeated advertising and marketing campaigns, which continually use stereotypes about men to get cheap laughs, he observed. And they are increasingly the norm.

The letters poured in. ...

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