Martini's Rosato is red, white and new.(drinks)(Bacardi-Martini Ltd.)(Brief article)

Martini is tapping into the rose trend by launching a variant using a combination of white and red wine. The pink-coloured Martini Rosato has an aroma of cloves and cinnamon and a sweet and spicy finish. It can be enjoyed straight up or on the rocks, but the company suggests serving it long over ice and topped with pomegranate juice to enjoy the full flavour.

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

Martini also hopes to perk up the vermouth category by revamping its traditional bottle. The new look ...

Read the rest of this article with a Free Trial at HighBeam Research.

Food & Beverage Industry

Martini's Rosato is red, white and new.(drinks)(Bacardi-Martini Ltd.)(Brief article)

Grocer, June, 2007

Find Research Guides for:

Find Featured Titles for: Home & Garden

Most Popular Articles in Business

Most Popular Publications in Business