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Grocer, Nov 28, 1998
Strathmore has extended its range of six low calorie Clear waters with a Mountain Blueberry variant.
The company is claiming to be the first leading clear brand to introduce a blueberry flavour.
Brand manager Finn O'Driscoll said: "Clears now account for 20% of the bottled water market and Mountain Blueberry is set to expand the sector because it is a highly fashionable, increasingly popular fruit flavour that offers a genuine and exciting point of difference."
Mountain blueberry, which is available from Food Brokers, joins the other variants -- hedgerow blackberry, cottage peach, country apple, meadow strawberry, garden raspberry and oriental mandarin. It is available in 500ml and 1.5 litre PET bottles.
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The entire Strathmore portfolio including hints, sparkling and still waters will be supported with a 2m [pounds sterling] marketing campaign in 1999 including TV advertising, radio promotions, sampling and roadshows.
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