The week's main activity: snapshot of activity in the wake of Easter

Grocer, April 29, 2006

The week's main activity
>>SNAPSHOT OF ACTIVITY IN THE WAKE OF EASTER

BRAND/PRODUCT                                 MECHANICS

Birds Eye quarter pounder twin-pack           Bogof
Birds Eye Country Club petit pois 1.36kg      Save 1 [pounds sterling]
Blossom Hill Merlot 75cl                      Save 1 [pounds sterling]
Cadbury Shortcakes/Fingers/Digestives         3 for 2 [pounds sterling]
Coca-Cola 6 x 330ml                           Bogof
Fanta Z 6 x 330ml                             2 far 2 [pounds sterling]
Dairylea Lunchables                           Bogof
Ernest & Julio Calla Canyon Chardonnay 75cl   Half-price
Heinz Cheesecake                              Bogof
Johnson's Extra Care Body Wash                Bogof
Johnson's Clean & Clear Exfoliating Wash      2 for 4 [pounds sterling]
Kellogg's Just Right 5009                     2 for 3 [pounds sterling]
Kellogg's Crunchy Nut Corn Flakes 7509        Save 98p
Lucozade Sport 4 x 500ml                      Bogof
McCain Smiley Potato Shapes 4009              Bogof
McCain Home Style Roast 6509                  Save 65p
NestI6 Rolo/Milky Bar desserts 2-pk           Bogof
Nesquik Magic Straws 10-pk                    2 for 2 [pounds sterling]
Nivea suntan lotion 200ml                     Bogof
Walkers Wotsits 10-pk                         Bogof

BRAND/PRODUCT                                 EXTRA SPACE

Birds Eye quarter pounder twin-pack           Gondola end
Birds Eye Country Club petit pois 1.36kg      Gondola end
Blossom Hill Merlot 75cl                      Gondola end
Cadbury Shortcakes/Fingers/Digestives         Gondola end
Coca-Cola 6 x 330ml                           Pallet
Fanta Z 6 x 330ml                             Gondola end
Dairylea Lunchables                           Gondola end
Ernest & Julio Calla Canyon Chardonnay 75cl   Gondola end
Heinz Cheesecake                              Gondola end
Johnson's Extra Care Body Wash                Gondola end
Johnson's Clean & Clear Exfoliating Wash      Gondola end
Kellogg's Just Right 5009                     Gondola end
Kellogg's Crunchy Nut Corn Flakes 7509        Gondola end
Lucozade Sport 4 x 500ml                      Gondola end
McCain Smiley Potato Shapes 4009              Gondola end
McCain Home Style Roast 6509                  Gondola end
NestI6 Rolo/Milky Bar desserts 2-pk           Gondola end
Nesquik Magic Straws 10-pk                    Ladder rack
Nivea suntan lotion 200ml                     Gondola end
Walkers Wotsits 10-pk                         Bin

BRAND/PRODUCT                                 FASVIA

Birds Eye quarter pounder twin-pack           Morrisons
Birds Eye Country Club petit pois 1.36kg      Sainsbury
Blossom Hill Merlot 75cl                      Morrisons
Cadbury Shortcakes/Fingers/Digestives         Asda
Coca-Cola 6 x 330ml                           Morrisons
Fanta Z 6 x 330ml                             Asda
Dairylea Lunchables                           Tesco
Ernest & Julio Calla Canyon Chardonnay 75cl   Sainsbury
Heinz Cheesecake                              Morrisons
Johnson's Extra Care Body Wash                Sainsbury
Johnson's Clean & Clear Exfoliating Wash      Sainsbury
Kellogg's Just Right 5009                     Sainsbury
Kellogg's Crunchy Nut Corn Flakes 7509        Sonnerfield
Lucozade Sport 4 x 500ml                      Morrisons
McCain Smiley Potato Shapes 4009              Sainsbury
McCain Home Style Roast 6509                  Asda
NestI6 Rolo/Milky Bar desserts 2-pk           Tesco
Nesquik Magic Straws 10-pk                    Asda
Nivea suntan lotion 200ml                     Sainsbury
Walkers Wotsits 10-pk                         Morrisons

Produced for The Grocer by Assosia Ltd. The information in this feature
has been collected from visits to Asda, Morrisons, Tesco, Sainsbury and
Somerfield stores the weekend preceding publication. Assosia is a third
party, independent retail monitoring agency that provides unprejudiced
and impartial information services to manufacturers, retailers and
other research agencies. For further details of the PromoTrack analysis
or for more information on any of our services, visit www.assosia.com,
e-mail: promo@assosia.com or call 044(0)1708 444840.