Austin, Texas: Whole Foods Market has played down the impact of a worsening economy, claiming 70% of shoppers are continuing to buy the same volumes of organic food and drink they always have done

Grocer, Sept 6, 2008

* Austin, Texas: Whole Foods Market has played down the impact of a worsening economy, claiming 70% of shoppers are continuing to buy the same volumes of organic food and drink they always have done. The retailer said a survey it had commissioned showed results were similar across geographic locations, despite the varying regional impact of the housing slump and economic downturn.

The survey also found adults were now preparing more meals at home (43%), using more coupons (40%) and going out of their way to look for lower-cost items (37%) as a result of higher food costs.