Pints of view: what do consumers think about health, provenance and the environment? Richard Ford reveals the findings of an exclusive new Dairy Council survey

Grocer, Sept 13, 2008 by Richard Ford

DAIRY PRODUCTS NORMALLY CONSUMED

                                                    2008    2007

Fresh milk                                           96%
(including whole, skimmed and semi-skimmed)                  94%

Cheese                                               94%
(inc. curds, whey, cottage cheese, cream cheese)             91%

Ice cream                                            83%
                                                             71%
Yoghurt                                              82%
(drinking und spooning yoghurts)                             78%

Butter                                               78%
(including buttermilk and ghee)                              71%

Cream                                                65%
(including sour cream and creme fraiche)                     50%

Other milk                                           25%
(inc. milk powder, condensed milk, evaporated)               11%

Long-life milk                                       20%
                                                              9%

Source: Telephone survey of 800 members of the public by Swift
Research (April 2008)

Note: Table made from bar graph.

ARE DAIRY PRODUCTS HEALTHY? (AGREE/STRONGLY AGREE)

                                           2008     2007

Butter is a healthy food                    31%
                                                     37%
Cheese is a healthy food                    49%
                                                     53%
Yoghurt is a healthy food                   88%
                                                     85%
Dairy products are healthy                  77%
                                                     78%
Skimmed milk is a healthy food              78%
                                                     79%
Dairy products are good for children        88%
                                                     88%
Milk is a healthy food                      93%
                                                     92%

Source: Telephone survey of 800 mere bets of the public by Swift
Research (April 2008)

Note: Table made from bar graph.

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