Business Services Industry
Marathon generates $48m in economic benefits
San Diego Business Journal, April 21, 2008 by Connie Lewis
Rock 'N' Roll: The San Diego Rock 'n' Roll Marathon in its 10th year last year in June generated $48 million for San Diego's economy, according to an economic impact study recently completed by George Washington University.
The study noted that 43,000 participants and spectators traveled to the county for race related events. Expenditures on food, lodging, entertainment, local transportation and retail purchased also produced more than $3.3 million in tax revenue for the state and local governments.
Send tourism and hospitality news to Connie Lewis via e-mail: clewis@sdbj.com.
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