Business Services Industry
A sugarless high
San Diego Business Journal, April 23, 2007 by Care Long
A Sugarless High: A San Diego business starts its race in the energy drink race this month with a new beverage for diabetics.
AM Labs Pharmaceuticals introduced B Clear USA as "the nation's first all-natural, additive-free sports drink specifically formulated for individuals with diabetes."
B Clear features Stevia, a natural sweetener. It comes in packets that are mixed with 6 to 8 ounces of water.
A box of 20 packets costs $12.99 plus $4.95 for shipping and handling.
AM Labs was founded in 2005 and claims to be a developer and marketer of prescription and nonprescription products for various diseases. Per its Web site, B Clear is its only product currently for sale.
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Early sales figures for the new beverage have not been reported.
Send health care news to Jessica Long at jlong@sdbjcom. She may also be reached at (858) 277-6359, ext. 3114.
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