A tradition in executive education ventures West

San Diego Business Journal, July 7, 2003 by Neil Neveras

Wharton West was proud to sponsor this year's San Diego Business Journal Multicultural Heritage Awards. We recognize the critical role diverse leadership plays in an increasingly turbulent global business environment. To stand behind our commitment to the importance of diversity, we were honored to award one complimentary seat in a Wharton West executive program to three randomly-drawn winners from the 2003 Multicultural Award recipients.

An East Coast Institution

The Wharton School of the University of Pennsylvania, the first school of management education, is acknowledged around the world for its innovation, development of leaders, creation and dissemination of knowledge, and global impact. Founded in 1881, Wharton has more than 250 standing and associated faculty; approximately 4,700 undergraduate, MBA, and doctoral students; more than 8,000 participants in its executive education programs annually; and an alumni network of more than 75,000 in 131 countries.

Wharton West in San Francisco

With more faculty conducting research across disciplines than any other business school in the world, Wharton brings unequalled depth and breadth in management education to the West Coast. The Wharton West Center occupies the top floors of the Folger Building at Howard and Spear in the heart of the San Francisco financial district and just one block from the Embarcadero. The center includes two 60-seat, tiered classrooms, premier on-site dining facilities, group study rooms, and the latest communications technologies.

Executive Education

When you face real-time challenges such as understanding financial statements, increasing your market share, building a lasting corporate strategy, or honing your leadership skills, Wharton's executive programs offer you the specific knowledge you need. Our portfolio of focused programs will help you hit the ground running with key insights in leadership, management, finance and marketing. Upcoming executive programs include:

* Strategic Thinking and Management for Competitive Advantage

August 17 - August 21, 2003

* Critical Thinking: Real-World, Real-Time Decisions

November 10 - November 12, 2003

* Finance and Accounting for the NonFinancial Manager

January 11 - January 15, 2004

* Business Process Outsourcing: Cost, Productivity, and Competition

February 23 - February 26, 2004

* Essentials of Marketing

February 23 - February 26, 2004

* Marketing Metrics: Linking Marketing to Financial Consequences

March 08 - March 10, 2004

* Pricing Strategies: Measuring, Capturing and Retaining Value

March 08 - March 10, 2004

* Strategic Alliances

October 11 - October 13, 2004

Custom Programs

Wharton is a leader in both company- and industry-specific executive programs for organizations around the world. For companies that prefer a West Coast location, the San Francisco center provides expanded opportunities for executive development programs designed to meet specific company needs. Wharton faculty conduct programs at the Wharton West site, and programs can also be designed with Internet2 technology to connect Wharton West participants to colleagues in Philadelphia and around the world.

The MBA for Executives

The MBA for Executives is a life-changing experience and offers the same rigorous curriculum, the same top Wharton faculty, and the same high standards among classmates as our traditional MBA. The program provides the tools and perspectives for business leadership that will change the way you approach your business challenges. Wharton students are a highly select and committed group of individuals. They need to be, to combine full-time careers and a full-force Wharton MBA for Executives program. The result is an intensive experience and a close-knit group -- a community of leaders that generates lasting bonds of friendship and professional respect.

Neil Neveras is director of executive programs at The Wharton School. For more information about the Wharton MBA for Executives in San Francisco, contact (866)-WHARTON (toll-free US/Canada) or (215) 898-5887 (worldwide). For more information or to enroll in an executive program, call (800) 255.3932 ext. 3203, or email exceed.wharton.upenn.edu.