Ice cream shop starts relief effort

San Diego Business Journal, Sept 12, 2005 by Marion Webb

The Treatery, an ice cream and candy store in Chula Vista, said it will donate 20 percent of all proceeds from its ice cream cone sales to the San Diego Red Cross' created Hurricane Katrina Victims Relief funds.

In addition, the Treatery said it will accept donations--water, canned food, books, diapers, baby formula, school supplies and money--for hurricane victims.

Treatery owner Allan Haber said it's at times like this that retailers can step up and help people in need.

"Having a retail operation gives us a unique opportunity to give back to the community, even when it's 2,000 miles away," Haber said. As of Sept. 2, Haber and his three employees had raised a "couple of hundred dollars," but the effort was just getting started.

"The community is still in shock from the rising gas prices, but people saw us on the news and see the posting on our Web site," he said. The Treatery is at 1392 E. Palomar St.