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Articles in Sept 23, 2002 issue of San Diego Business Journal

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Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
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Two things are guaranteed at the end of every year: Santa Claus will come down your chimney and JWT’s chief trendspotter, Ann Mack, will release a ridiculous list of “trends” she predicts will be important in the coming year. BNET noted a year ago that Mack’s modus operandi consists of two things: assuming that something which [...]
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Hang onto this essential checklist, so you’ll know what to do when the time comes.