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Arkansas business rankings: television stations
Arkansas Business, Nov 20, 2006 by James Gordon
Arkansas Business Rankings: Television Stations
Ranked by Nielsen household rating/share for Sign On/Sign Off from
May 2006 survey
2006
2005 2006
2004 2005
Little Rock 2003 2004
Station (Affiliation) Sign On/ 2003
Address, Phone Sign Off * 6-7 a.m.
1 KTHV-TV, Channel 11 (CBS) 4.6/16 8.6/32
720 Izard St., Little Rock 72201 5.1/17 7.6/29
(501) 376-1111 5.2/16 7.4/28
4/16 --
2 KATY-TV, Channel 7 (ABC) 4.5/15 5.1/19
401 Main St., Little Rock 72201
(501) 324-7777
5.4/18 5.2/20
5.7/16 7.0/26
4/16 --
3 KARK-TV, Channel 4 (NBC) 3.5/12 3.9/14
1401 W. Capitol Ave., 4.0/13 4.7/18
Little Rock 72201 (501) 340-4444 4.3/13 3.6/14
3/11 --
4 KLRT-TV, Channel 16 (Fox) 1.5/5 0/.1
10800 Col. Glenn Road, 1.3/4 --
Little Rock 72204 (501) 225-0016 1.4/4 --
1/3 --
5 KASN-TV, Channel 38 (UPN) .9/3 --
10800 Col. Glenn Road, 1.2/4 0.1/0
Little Rock 72204 (501) 225-0038 1.3/4 --
1/2 --
6 KETS-TV, Channel 2 (PBS) .4/1 .4/1
350 S. Donaghey, Conway 72032 -- --
(501) 450-1727 0.4/1 0.5/2
7 KWBF-TV, Channel 42 (WB) 2/1 --
1 Shackleford Drive, .2/1 --
Little Rock 72211 (501) 221-0400 0.2/0 --
-- --
8 KYPX-TV, Channel 22/49 (Pax) .1/0 --
1 Shackleford Drive, -- --
Little Rock 72211 (501) 221-0400 0.2/1 --
2006 2006
2005 2005
Little Rock 2004 2004
Station (Affiliation) 2003 2003
Address, Phone Noon 5 p.m.
1 KTHV-TV, Channel 11 (CBS) 3.3/13 5.5/13
720 Izard St., Little Rock 72201 4.6/17 4.0/10
(501) 376-1111 5.7/18 5.5/12
6/20.6 7.8/17.1
2 KATY-TV, Channel 7 (ABC) 3.1/12 10.5/26
401 Main St., Little Rock 72201 ([dagger])
(501) 324-7777 ([dagger])
4.3/16 12.6/31
4.2/13 13.1/30
-- 13.7/30.1
3 KARK-TV, Channel 4 (NBC) 7.4/29 8.3/20
1401 W. Capitol Ave., 6.6/24 6.9/17
Little Rock 72201 (501) 340-4444 7.7/25 7.7/17
7.5/25.9 7.4/16.3
4 KLRT-TV, Channel 16 (Fox) 1.1/5 1.7/4
10800 Col. Glenn Road, 1.2/4 1.5/4
Little Rock 72204 (501) 225-0016 2.0/6 1.9/4
1/2 1/3
5 KASN-TV, Channel 38 (UPN) 1.1/4 .6/1
10800 Col. Glenn Road, 1.2/5 --
Little Rock 72204 (501) 225-0038 1.6/5 --
1/4 --
6 KETS-TV, Channel 2 (PBS) .1/1 2/0
350 S. Donaghey, Conway 72032 -- --
(501) 450-1727 0.1/0 0.2/0
7 KWBF-TV, Channel 42 (WB) .1/0 --
1 Shackleford Drive, -- --
Little Rock 72211 (501) 221-0400 -- 0.4/1
-- --
8 KYPX-TV, Channel 22/49 (Pax) -- --
1 Shackleford Drive, -- --
Little Rock 72211 (501) 221-0400 -- --
2006 2006
2005 2005
Little Rock 2004 2004
Station (Affiliation) 2003 2003
Address, Phone 6 p.m. 10 p.m.
1 KTHV-TV, Channel 11 (CBS) 7.2/16 11.3/24
720 Izard St., Little Rock 72201 7.0/15 9.6/22
(501) 376-1111 7.8/15 10.6/22
8.8/16.5 10.3/21.1
2 KATY-TV, Channel 7 (ABC) 12/26 11.3/24
401 Main St., Little Rock 72201
(501) 324-7777
13.8/29 10.6/24
14.8/28 11.9/25
16.6/31.2 11.6/23.6
3 KARK-TV, Channel 4 (NBC) 7.5/16 6.7/14
1401 W. Capitol Ave., 6.2/13 6.8/15
Little Rock 72201 (501) 340-4444 6.6/13 6.8/14
7.2/13.5 7.2/14.6
4 KLRT-TV, Channel 16 (Fox) 1.9/4 1.7/4 (#)
10800 Col. Glenn Road, 1.7/4 4.3/8
Little Rock 72204 (501) 225-0016 2.6/5 1.8/3
2/4 1/2
5 KASN-TV, Channel 38 (UPN) 1.1/2.4 .4/1
10800 Col. Glenn Road, 1.6/3 0.8/2
Little Rock 72204 (501) 225-0038 1.9/4 --
1/2 1/2
6 KETS-TV, Channel 2 (PBS) .3/1 (##) 6/1
350 S. Donaghey, Conway 72032 -- 1.0/1
(501) 450-1727 0.3/1 0.6/1
7 KWBF-TV, Channel 42 (WB) .2/1 .4/1
1 Shackleford Drive, -- --
Little Rock 72211 (501) 221-0400 0.2/0 --
-- --
8 KYPX-TV, Channel 22/49 (Pax) -- --
1 Shackleford Drive, -- --
Little Rock 72211 (501) 221-0400 -- --
2006
2006 2005
2005 2004
2004 2003
Little Rock 2003 Total
Station (Affiliation) Common Prime
Address, Phone Prime ** ([daggaer])
1 KTHV-TV, Channel 11 (CBS) 10/17 10/18
720 Izard St., Little Rock 72201 10.3/19 10.1/19
(501) 376-1111 9.3/16 9.0/16
11/20 11.2/20
2 KATY-TV, Channel 7 (ABC) 5.5/10 6.7/12
401 Main St., Little Rock 72201
(501) 324-7777
5.7/10 6.1/11
5.1/9 5.5/10
6/11 6/10.7
3 KARK-TV, Channel 4 (NBC) 7/12 6/11
1401 W. Capitol Ave., 5.1/9 5.6/10
Little Rock 72201 (501) 340-4444 6.8/12 6.6/12
5/10 6.5/11.6
4 KLRT-TV, Channel 16 (Fox) 8.2/14 5.8/11
10800 Col. Glenn Road, 5.9/11 4.6/9
Little Rock 72204 (501) 225-0016 5.5/10 3.8/7
4/6 3/5
5 KASN-TV, Channel 38 (UPN) 2.2/4 1.4/3
10800 Col. Glenn Road, 3.0/5 2.0/4
Little Rock 72204 (501) 225-0038 1.8/3 1.2/2
2/3 1/3
6 KETS-TV, Channel 2 (PBS) 1.2/2 1.1/2
350 S. Donaghey, Conway 72032 1.0/1 1.0/1
(501) 450-1727 1/2 0.9/2
7 KWBF-TV, Channel 42 (WB) 1/2 .7/1
1 Shackleford Drive, 1.2/2 0.7/1
Little Rock 72211 (501) 221-0400 0.7/1 0.6/1
1/2 1/1
8 KYPX-TV, Channel 22/49 (Pax) 4/1 3/1
1 Shackleford Drive, -- --
Little Rock 72211 (501) 221-0400 0.6/1 0.6/1
Source: Nielsen Media Research, the stations.--indicates fewer
than 1,000 households. Time slots are Monday-Friday half-hour
blocks except where noted.
* For 2006 5-1 a.m., Mon.-Sun., and for 2005 and
earlier 6-2 a. m. and 5 to 5.30 a. m., Mon-Sun.
** 7-9 p.m. Mon.-Sat. and 6-9 p.m. Sun.
([dagger]) 7-10 p.m. Mon.-Sat. and 6-10 p.m. Sun.
([dagger]) ([dagger]) Mid-Day Arkansas from 11:30 a.m. to 12 p.m.
(#) Fox 16 News from 9-10 p.m.
(##) News Hour with Jim Leher from 5:30 to 6:30 p.m.Fort Smith
(including Fayetteville area) 2006
Forth Smith (including Fayetteville area)
Ranked by Nielsen household rating/share
for Sign On/Sign Off from May 2006 survey
2006
2005
2004
2003
Station (Affiliation) Sign On/
Address, Phone Sign Off *
1 KFSM-TV, Channel 5 (CBS) 5/20
318 N. 13th St., Fort Smith 72901 4.0/17
(479) 783-3131 5/17
5/17
2 KHBS/KHOG-TV, Channels 29/40 (ABC) 4/16
2415 N. Albert Pike, Fort Smith 72914 4/15
(479) 521-1010 4/15
4/13
3 KFTA/KNWA, Channels 24/51 (NBC) 2/7
4624 Kelley Hwy., Fort Smith 72904 2.0/6
(479) 785-2400 3/8
2/6
4 KPBI-TV, Channel 46/15 (Fox) 1/3
523 Garrison Ave., Suite 201, 1.0/3
Fort Smith 72901 (479) 785-4600 1/2
1/2
* 6-2 a.m. Monday-Sunday.
Jonesboro
2006
2005
2004
2003
Station (Affiliation) Sign On/
Address, Phone Sign Off *
1 KAIT-TV, Channel 8 (ABC) 7/24
Highway 141 North, Jonesboro 72401 6 26
(870) 931-8888 8/25
8/28
2 WREG-TV, Channel 3 (CBS) 1/3
803 Channel 3 Drive, Memphis, TN 38101 1.0/4
(901) 543-2333 1/4
1/4
3 WMC-TV, Channel 5 (NBC) 1/2
1960 Union Ave., Memphis, TN 38104 1.0/2
(901) 726-0416 1/3
1/3
3 WHBQ-TV, Channel 13 (Fox) --
485 S. Highland St., Memphis, TN 38111 1.0/3
(901) 375-9324 1/3
1/3
NR WTEJ-TV, Channel 19 (PBS) --
P.O. Box 1250, Conway 72032 --
(501) 682-2386
Sources: Nielsen Media Research May 2006 Survey, the stations.
* 6-2 a. m. Monday-Sunday.--indicates fewer than 1, 000 households.
Research by James Gordon
COPYRIGHT 2006 Journal Publishing, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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