Financial Services Industry
Industry: Email Alert RSS FeedDesktop mapping software gaining popularity.
National Underwriter Property & Casualty-Risk & Benefits Management, August, 1995 by Gilbert, Evelyn
From tracking hurricane exposures to identifying market potential for a new life/health product, insurers are increasingly using desktop mapping software products, according to vendors. Five years ago desktop mapping software vendors saw the insurance industry as an untapped market, according to Randy Drawas, vice president of marketing communications for the Troy, N.Y.-based MapInfo Corp.
"Since hurricane Andrew hit our insurance business has been exploding," he said. These products have "enormous applicability for every segment of the insurance industry." "Few industries haven't shown an increase in interest," added Ira Helf, group vice president of the Arlington, Va.-based Claritas, a software vendor that has been in business since 1974. Claritas first...
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