Using technology to gain competitive advantage.(1996 IASA Showcase of Technology, Products and Services)

National Underwriter Property & Casualty-Risk & Benefits Management, June, 1996 by Brooks, Todd

Every business depends on a variety of activities to be successful and profitable. These include high customer satisfaction, maximum productivity, and minimization of costs. In other words, do more with fewer resources. Customers expect it and the hungry competition is quick to provide it. Technology, more often than not, has played a role in reaching each of the aforementioned objectives.

Telephones, typewriters, fax machines, computers, software and modems have had an impact on the insurance industry. Amazingly, technology continues to march forward. Today's latest gizmo is tomorrow's old news. However, one of the technologies we use most, the telephone, has not changed a whole lot in its 150 years of existence. Except for the development of the touch tone in...

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