Product recall comes in different flavors. (product recall insurance)

National Underwriter Property & Casualty-Risk & Benefits Management,  November, 1997  by Gjertsen, Lee Ann

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It's a marketing and public relations nightmare. That great new toy, that medical miracle, the company's flagship name brand or that exciting new product that was launched after years of market research with a multimillion-dollar advertising campaign--something's wrong with it. And now you have to take it back.

Product recall insurance policies cover many of the expenses involved in conducting a product recall--including, in some cases, the cost of the recall, business losses due to the recall and advertising and promotional costs to reeducate the public after an incident. ...

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