Shaking up the Square; Beachwood developer's 'day and night' tactic drawing diverse mix of tenants to East Side shopping district.

Crain's Cleveland Business,  January, 2006  

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Byline: JOHN BOOTH Shaker Square may be one of a kind, but it's becoming very much a space with two faces. Nearly two years after developer Peter Rubin's Coral Co. of Beachwood agreed to buy it, the historic shopping district on the Cleveland-Shaker Heights border is clearly being shaped by the company's "day and night'' approach.

"In terms of the tenant composition to achieve our theme for Shaker Square ... we're right on track,'' Mr. Rubin said. "Its daytime (function is) to serve what we call the `city' of Shaker Square. The nighttime personality is cinema, ...

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