Business Services Industry
Invacare ads focus on consumer market. (wheelchair maker's advertising campaign portrays disabled in a positive light)
Crain's Cleveland Business, July, 1991 by Mooney, Barbara
Invacare ads focus on consumer market Invacare Corp., the Elyria wheelchair maker, has begun to market to consumers instead of just its dealer network with a campaign portraying the disabled in a strong, positive light. In May, the company's new Action Technology division launched a $2-million marketing campaign with the theme, "Action speaks louder than words." Traynor, Breehl & Glazen Advertising, which Invacare hired last fall, created the advertising for the division, which makes lightweight wheelchairs.
The campaign consists of a six-page print ad, which appears as an insert in magazines for dealers and physical therapists and in consumer publications such as Sports-N-Spokes, a magazine for active and athletic disabled people. The ads will run...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
