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5 local agencies remain in Lottery account race. (Marcus Advertising Inc., Fahlgren Martin Inc., Hesselbart & Mitten Inc., Stern Advertising, Wyse Advertising Inc.; Ohio Lottery Commission)
Crain's Cleveland Business, November, 1991 by Mooney, Barbara
Seven ad agencies still have a chance to hit the jackpot with the Ohio Lottery Commission. And five of those agencies in the running for the Ohio Lottery's big ad account are based in Cleveland. The Ohio Lottery spends approximately $16 million a year on advertising. Of that, 85% is for general marketing functions, which have been handled by Beachwood-based Marcus Advertising Inc.
since the Ohio Lottery's inception 17 years ago. Marcus is one of the seven finalists in the Ohio Lottery's account review, according to Karen Russo, a Lottery spokeswoman. Other Greater Cleveland agencies still under consideration are Fahlgren Martin Inc., Hesselbart & Mitten Inc., Stern Advertising and Wyse Advertising Inc. The Ohio Lottery also is considering proposals from Media...
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