Delta seeks to goose travel on London link. (Delta Air Lines Inc. advertises Cleveland-to-London route) (Late News) (Brief Article)

Crain's Cleveland Business, February, 1992 by Thompson, Chris

While Cleveland business leaders have long touted the need for a Cleveland-to-London air route, Delta Air Lines so far isn't satisfied with the number of passengers using the service. So to boost traffic, Delta has announced a new advertising campaign to tout the route. It also will offer a free round-trip ticket to anywhere in the lower 48 states, Canada, Mexico, the Caribbean or Bermuda to passengers who buy a round-trip ticket between Cleveland and London by April 15.

The Cleveland-London flight, which makes a stop in Detroit, is the only same-plane service between Cleveland and Europe. Delta is operating the route on a temporary basis and is seeking final approval from the U.S. Department of Transportation. "Delta is committed to the London route and committed...

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