Business Services Industry
Kaiser mulls shakeup of strategy. (Kaiser Foundation Health Plan Inc.)
Crain's Cleveland Business, October, 1994 by Santiago, Raquel
Big HMO may extend coverage beyond its traditional network To meet the demand of a competitive market, Kaiser Permanente may offer a coverage plan that would give customers the option of receiving medical care outside the Kaiser network. Kaiser wants to remain competitive in the local managed-care market by expanding the range of products it offers, said Cleve Lee Killingsworth, who in August became president of the region's operations.
Kaiser is "looking at a variety of ways to make sure the plan is affordable and flexible," Mr. Killingsworth said. Ohio's largest HMO is studying ways to offer customers more flexible pricing, longer-term contracts with set premium rates, and new products that could include a point-of-service plan. Under such a plan, a patient can...
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