Business Services Industry
Ohio Lottery puts account up for grabs. (advertising account)
Crain's Cleveland Business, March, 1995 by Harrison, Kimberly P.
Five of seven finalists are local Seven advertising agencies hope they hold the winning ticket as The Ohio Lottery puts up for review its multimillion-dollar advertising account. According to Kathy Weiss, chief legal counsel for the Ohio Lottery Commission, the review is no reflection on the job incumbent agency Marcus Advertising Inc.
in Beachwood has done. Rather, it's a routine review that happens every few years as part of the state's efforts to evaluate its operations. Marcus has had the Ohio Lottery account since the state created the game 21 years ago. The account was last put up for review in 1991. Lottery officials sent 250 requests for pitches to Ohio-based advertising agencies, said marketing manager Martin Morrow. Seven responded and are now finalists...
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