Polk ready to operate; Blue Cross, Meridia choose ex-COSE chief to direct joint venture. (John Polk; Blue Cross and Blue Shield of Ohio; Meridia Health Systems; Council of Smaller Enterprises)

Crain's Cleveland Business, April, 1995 by Santiago, Raquel

John Polk, who made a name for himself as a buyer of health care for the Council of Smaller Enterprises, now will be packaging medical services as the new head of a joint venture between Blue Cross & Blue Shield of Ohio and the Meridia Health System. Mr. Polk today, April 10, will assume his duties as chief executive of the joint venture, Medical Insurance Co.

of Ohio. He will face the daunting task of shaping a new package of managed care products that will be marketed by the joint venture under the Blue Cross logo. During his 14 years as executive director of COSE, the small business arm of the Greater Cleveland Growth Association, Mr. Polk said he acquired insight into customer needs. There, Mr. Polk worked with Blue Cross to create COSE's group health program,...

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