Business Services Industry
APPLEBEE'S MOVES WYSE OFF ITS ADVERTISING PLATE.
Crain's Cleveland Business, June, 1999 by HARDIN, ANGELA Y.
Wyse Advertising Inc. is off the menu as agency of record for Applebee's International Inc. The Overland Park, Kan.-based company, which franchises Applebee's Neighborhood Grill and Bar restaurants, last week narrowed to three from seven the number of advertising agencies vying to handle its account.
Wyse Advertising, the Cleveland firm that has been the restaurant chain's only ad agency for the last eight years, did not make the cut. Marc Wyse, president of Wyse Advertising, said he wasn't surprised by the decision. ``We didn't really expect to be (selected) because the people there are brand new," Mr. Wyse said. "The reason for the review was that they brought in a new president and marketing director." Applebee's is expected to decide by the end...
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