Business Services Industry
THE RACE FOR DOMINANCE: CART LOOKS TO SHARE NASCAR'S MARETING SUCCESS.
Crain's Cleveland Business, June, 1999 by MELILLI, DENISE
The biggest off-track battle in motorsports today is not the split between Championship Auto Racing Teams Inc. and the Indy Racing League, but the corporate combat for market dominance between CART and NASCAR. The National Association for Stock Car Auto Racing, which sanctions the stock car series, has been wildly successful in expanding its fan base and in turning its drivers into major sports celebrities.
Several NASCAR drivers have become pitchmen for a vast array of consumer products, including M&M's candy, Pepsi, Ray-Bans sunglasses and Kellogg's Corn Flakes. In addition, NASCAR has marketed itself and its name through theme restaurants such as the NASCAR Cafe and through licensed products that appear on merchandise ranging from children's bed sheet...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express