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Group aims to have shooting here.(Greater Cleveland Media Development Corp. encourages local advertising production)(Brief Article)
Crain's Cleveland Business, September, 2000 by BULLARD, STAN
If the recent Progressive Corp. television commercial with platoons of sport utility vehicles rolling across a bridge and through a downtown looks familiar, it should. The nationally broadcast spot was shot largely in downtown Cleveland and at the auto insurer's Mayfield Village headquarters.
It's one of the first fruits of a new "Shoot North Coast" campaign to try to convince local companies to shoot their TV commercials here. The campaign was launched formally Sept. 1 by the Greater Cleveland Media Development Corp. of Cleveland after a year of behind-the-scenes efforts. The nonprofit development corporation was formed in 1998 to promote increased production of film, television and other forms of mass media here, according to its president, Chris Carmody....
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