Med Mutual aims downstate.(Medical Mutual of Ohio advertising campaign targets central and southern Ohio)(Brief Article)

Crain's Cleveland Business, May, 2001 by Santiago, Raquel

In an aggressive effort to gain brand recognition and enrollment outside its home base, Medical Mutual of Ohio is spending $2 million on a multimedia advertising campaign targeted at the state's central and southern regions. The campaign is aimed at helping Cleveland-based Medical Mutual compete for business on the turf of rivals such as Anthem Blue Cross and Blue Shield of Cincinnati and United Healthcare, which uses Columbus as the base for its Ohio operations.

Of Medical Mutual's nearly 1.5 million Ohio enrollees, about 1.2 million are in Northeast and Northwest Ohio. "We think we have what it takes to compete for our fair share of the market (in the rest of Ohio), and we're going to do it," said Jared Chaney, vice president of corporate communications...

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