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Glazen now touting design capabilities; New partners ready to reshape agency's focus.(Glazen Creative Inc.; two other news items)(Brief Article)
Crain's Cleveland Business, February, 2002 by Mortland, Shannon
With two new partners on board, film production firm Glazen Creative Group of Cleveland isn't going to be bashful anymore about its abilities. The company now will tout its ability to develop and design creative work for ``anything that involves the moving image,'' such as TV ads and web sites, said Ron Goldfarb, Glazen's president.
Glazen in the past has shied away from promoting its design abilities for fear of competing with local ad agencies, Mr. Goldfarb said. ``We thought they would hire us to do their production for them,'' he said. Mr. Goldfarb and Tony Weber, Glazen's chief operating officer, each bought one-third of the business this month from founder Alan Glazen. Mr. Glazen now will focus more of his attention on the New York office, which...
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