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Cedar Fair taps Pittsburgh agency to tout parks' perks; Campaigns to cater to attractions' differences.(News)
Crain's Cleveland Business, November, 2005
Byline: JOHN BOOTH Geauga Lake and Cedar Point have punched an out-of-state advertising ticket, parting ways with their local agencies as they head into the offseason seeking ways to boost attendance. Pittsburgh's MARC USA won the Sandusky amusement park's account following a review this fall, and parent company Cedar Fair subsequently shifted the Geauga Lake account there as well.
"We just have a unique opportunity here, because especially here in the Northeast Ohio market, both parks are valuable options for guests,'' Cedar Point spokesman Bryan Edwards said. "We just wanted to make sure we were not competing against each other, but more complementing each other in our advertising.'' Cleveland's Liggett-Stashower handled the Cedar Point account for...
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