Business Services Industry
Weaving his way to the web; Clevelander Jim Brickman's music marketing biz steps up interactive efforts by buying online firm ViaWerk.(News)
Crain's Cleveland Business, September, 2006
Byline: JOHN BOOTH Cleveland musician Jim Brickman launched his first music marketing effort around 1980 with an answering machine in his Case Western Reserve University dorm room, from which he sold jingles to local advertising agencies. A couple decades later, his marketing and fulfillment company, BrickhouseDirect, employs eight people at its Woodmere headquarters, three at its tour promotions center in Omaha, Neb., and now includes an interactive arm with the acquisition of local online music marketing firm ViaWerk.
Founded in September 2005, ViaWerk specialized in part in enlisting artists' fans to assist in promotions. The name will disappear as the company is absorbed into Brickhouse. "I really think that for artists (or) for any company that's...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
